As part of the YouTube launch for Amazon’s This Is Small Business podcast, I led end-to-end channel execution, producing platform-optimized content that exceeded benchmarks for primary KPIs (click-through rate, engagement, and average view duration) while growing the channel to over 100 subscribers and 2,160 video views in its first month.

My responsibilities:

• YouTube content strategy and launch execution

• Thumbnail design optimized for CTR

• Copywriting for long-form episodes and Shorts

• Scheduling and publishing across formats

• Performance tracking and reporting against benchmarks