For the launch of Amazon’s This Is Small Business podcast YouTube channel, I developed and executed a YouTube-first growth strategy focused on increasing discoverability and driving sustained engagement. I led end-to-end channel execution, optimizing content for platform performance through SEO-driven metadata and strategic content packaging—resulting in above-benchmark CTR, engagement, and view duration, and growing the channel to 100+ subscribers and 2,100+ views within the first month.

My responsibilities:

• Led channel launch and post-launch optimization strategy

• Created optimized titles and descriptions to improve search visibility and CTR

• Created scroll-stopping thumbnails to drive click-through-rate

• Managed publishing cadence across long-form and Shorts

• Monitored performance and iterated based on key metrics

The impact?

• Exceeded benchmark CTR and engagement rates within the first 30 days

• Increased early-stage discoverability and channel growth

• Established a repeatable optimization framework for ongoing performance