Product Launch

Rise’n Roll Bakery

+10%

Engagement

+11%

Donut Sales

Objectives:

  • Drive awareness and in-store sales for the new product

  • Boost engagement with loyal fans

Overview: As the Account Manager, I led the charge on a fast-turnaround campaign for Rise’n Roll’s launch of three new cake donut flavors. With only four weeks to bring it to life, I worked closely with my creative team to shape the campaign’s message, direct the creation of visuals, and outline a social strategy that would excite the brand’s loyal following. I ensured the campaign stayed aligned with the client’s goals, coordinated timelines, and delivered content that was not only visually compelling but also performance-driven.