Product Launch
Rise’n Roll Bakery
+10%
Engagement
+11%
Donut Sales
Objectives:
Drive awareness and in-store sales for the new product
Boost engagement with loyal fans
Overview: As the Account Manager, I led the charge on a fast-turnaround campaign for Rise’n Roll’s launch of three new cake donut flavors. With only four weeks to bring it to life, I worked closely with my creative team to shape the campaign’s message, direct the creation of visuals, and outline a social strategy that would excite the brand’s loyal following. I ensured the campaign stayed aligned with the client’s goals, coordinated timelines, and delivered content that was not only visually compelling but also performance-driven.