Overview: As the Account Manager for Rise’n Roll, I led the client relationship and campaign strategy through both the initial and revised marketing efforts. After our original “Summer Jams” concept didn’t meet expectations, I facilitated a post-campaign analysis and initiated a collaborative strategy session to identify new, more effective directions. From there, I guided our team through the development of a fresh video campaign that creatively highlighted overlooked product categories. I coordinated timelines, ensured alignment between creative and client expectations, and managed content approvals, ultimately helping our team pivot quickly and deliver a campaign that reengaged the brand’s audience and expanded perception beyond just donuts.