Overview: As the onsite Social Media Manager for Firestone at the Big Machine Music City Grand Prix (MCGP), I had the exciting responsibility of amplifying Firestone's presence as the official tire of INDYCAR. My mission extended beyond simply capturing content; it was about crafting a dynamic social media experience that resonated with both loyal INDYCAR fans and the increasingly influential Gen Z audience.

To achieve this, I developed and executed a content strategy that balanced the thrill of race-day action with behind-the-scenes moments, showcasing Firestone’s performance and heritage in motorsports. From high-energy videos of drivers in action to immersive storytelling that highlighted the technology behind Firestone tires, I created diverse, platform-specific content to maximize engagement.