Social Media Management
Amazon Fire Tablets
110%
Follower Increase
93.3K
Users Reached
*metrics reflect a 7 month period
3.13%
Average ER (+30 BPS)
As a Social Media Manager for Fire Tablets, I optimized TikTok performance for the brand by producing platform-native content tailored to Gen Z and Gen Alpha audiences, driving over 110% account growth in 7 months .
My responsibilities:
Content calendar creation and strategy
Content creation
Scheduling and posting
Community management
Performance reporting
ER: 8.13%
ER: 5.83%
ER: 4.40%
ER: 3.66%
ER: 7.59%
ER: 5.46%
ER: 4.23%
ER: 3.47%
ER: 6.31%
ER: 4.60%
ER: 3.69%
ER: 3.21%