MINExpo - Social Production

Bridgestone

34

Published Posts

74.9K

Users Reached

117K

Impressions

57.5K

Interactions Earned

Objectives:

Showcase a variety of Bridgestone’s premium commercial products and solutions to leaders and decision makers through MINExpo
Extend the Bridgestone MINExpo booth & commercial offerings to our digital audiences
Focus on telling key stories, sharing proof points of the Global OTR products/solutions. Tap into Social Media trends to expand reach and awareness

Target Audience:

Mining Industry Professionals & Decision Makers

Overview: As the onsite Social Media Manager for Bridgestone at MINExpo 2024, I spearheaded a comprehensive social strategy designed to spotlight Bridgestone's impact on the mining industry. This strategy included a planned timeline to ensure consistent, high-impact messaging throughout the event.

A key focus was amplifying our collaboration with Aaron Witt, leveraging his influence to engage new audiences deeply connected to the mining space.

To bring this vision to life, I pitched and executed a series of dynamic, social-first concepts tailored to resonate with our target audience. The results of these efforts, including engaging content that drove measurable impact, can be seen below.