Product Launch with Cheetos & Flamin’ Hot
Ben’s Soft Pretzels
24
Published Posts
+4.9%
Engagement
184.8K
Impressions
9K
Interactions Earned
Objectives:
Successfully integrate the identities of three distinct brands into a cohesive, visually engaging campaign
Launch a vibrant social media campaign that will increase audience engagement and drive excitement for the product release
Overview: As the Account Manager for the Ben’s Soft Pretzels x Cheetos x Flamin’ Hot campaign, I served as the primary liaison between our creative team and the clients at Ben’s and Frito-Lay. I oversaw the project from kickoff to execution, ensuring alignment on creative direction, managing feedback loops, and keeping the campaign on track across deliverables and timelines. I collaborated closely with internal teams on strategy, social media planning, and art direction approvals, while also navigating cross-brand coordination to bring this bold, flavor-forward campaign to life.