Social Cause Campaign
Ben’s Soft Pretzels
+14%
Engagement
$6K
Raised
Objectives:
Reposition Pretzeltober to align with Halloween, creating a seasonal campaign that resonated more deeply with audiences
Increase campaign visibility and engagement by introducing custom-designed pretzel characters and themed visuals across social channels
Integrated donation CTAs into creative assets to drive greater nonprofit support while maintaining a fun and playful tone
Overview: As the Account Manager, I led the revitalization of Ben’s Soft Pretzels' annual Pretzeltober campaign. From our initial meeting, I recognized the opportunity to expand the impact of the campaign and collaborated closely with my creative team to reimagine its potential. I scheduled and led strategy sessions, wrote a detailed creative brief, and managed timelines and deliverables to ensure smooth execution. I served as the bridge between the client and our internal team, ensuring the campaign aligned with business goals while bringing a fresh, festive energy to the initiative.
