As Social Media Manager for Amazon Publishing authors Robert Dugoni and Dean Koontz, I manage Facebook and Instagram accounts using a unique, interactive editorial approach. I develop content calendars with author prompts and questions, which the authors answer to create authentic copy. I provide creative direction for each post, guiding a production team to design assets that align with the author’s voice, while monitoring engagement and optimizing content to strengthen fan communities and drive meaningful interactions.

My responsibilities:

• Develop and implement content calendar strategy

• Provide creative and copy direction to ensure cohesive storytelling and brand voice

• Guide creative team to deliver platform-optimized assets

• Schedule and optimize content to maximize audience reach and engagement

• Track performance and translate insights into strategic recommendations